Self-published

JOEL: Hey, I really liked your set. I work for Hancock Records, maybe you all could come in some time. INDIE ROCK DUDE: No thanks, man. We self-publish.
JOEL: Well, just think about it. We could get you recorded, get you in stores and get your music in front of a larger audience.
INDIE ROCK DUDE: We... HAVE recorded, the album's on iTUNES and we've got a nationwide fan club with over FOUR MILLION members.
JOEL: Can you just take my card? I'm supposed to give out 10 each night. INDIE ROCK DUDE: Sure.