Pick a plastic guitar

BOBBY KOTICK: OK, last thing, we need to ship a custom exclusive plastic guitar as part of Guitar Hero: Jumpstart Malady Edition.
BOBBY KOTICK: So pick any of these to be the "Kevin Edo signature guitar."
KEVIN: Bad news, man... I don't use ANY of these brands.
BOBBY KOTICK: Kevin. Selling the plastic makes us $60 more per sale, translating to about $240,000,000 in your pocket.
KEVIN: I could TOTALLY start playing that Gibson Citation...
BOBBY KOTICK: There we go...