Manufacturing indie cred

TONY KING THE AGENT: OK, Gordon... we replaced the ACTUAL intimate folk open mic audience with industry YES-MEN, your TWITTER followers and paid BACKGROUND ACTORS.
TONY KING THE AGENT: We've also GUTTED the club and put in TVs, LIGHTING and a state-of-the-art $500,000 SOUNDSYSTEM.
GORDON CRANWICK: This'll still give me INDIE CRED though, right?
TONY KING THE AGENT: SURE, SURE... we just gotta phrase the press release carefully, big guy...
GORDON CRANWICK: BLEAH! These melons are too FRESH!!