Getting psyched up

RONI: So you gonna let this guitar salesperson PUSH YOU AROUND? DAN: Aw HELL no! I'M gonna be runnin' this conversation, bitches!
RONI: And you're not gonna bend over and pay STICKER PRICE, are you? DAN: Damn STRAIGHT! I'm gonna be negotiatin' that fucktard until he meets MY price!
A pause.
DAN: Though to be quite honest, I've heard this kind of tough talk outta me before.