DIY it

JOEL: OK! You've got your recordings! I say you DIY it, put out the EP yourself.
JAMES: Can't we get the label to help do it?
JOEL: No, I didn't officially sign you. I can't offer the support of the label.
JAMES: If you WERE officially representing us, what support would the label offer?
JOEL: Oh, we'd second-guess every creative decision you'd make. Then we'd probably sow discontent amongst the band, pit you against one another.
JAMES: We can DIY that part, too, I guess.
JOEL: We also promise promotion and then don't deliver, which is a nice feature...