Contest For New Bands

JOHN: So guys: gig this Friday. A contest for new bands.
CHRISTINA: We've been a band for 8 years, John.
JOHN: We've got to bring 10 people, so plug this bitch.
RONI: A bringer show? Jesus....
DAN: How much money is the prize?
JOHN: The prize, Dan, is a whole lot of the most valuable currency in the music business: EXPOSURE.
RONI: And of course, the title of "City's Most Gullible Band".
JOHN: Oh, hey, the entry fee's $150, so... pony up.